Cold Storage, which operated a chain of 31 supermarkets located across the city-state of Singapore, was a well-established retailer renowned for the quality of their fresh produce. In June 1998, the company launched its supermarket services on the Internet in order to better serve its customers. Now in June 2000, Lester Quah, Director of Operations at Cold Storage, was to assess the factors that helped their online customers to establish trust in your store and the value of being a member of CaseTrust, third-party trust accreditation to promote their web e-tailing site business. "Hide
by Ali F. Farhoomand, Pauline Ng Source: University of Hong Kong, 8 pages. Publication Date: January 1, 2000. Prod. #: HKU126-PDF-ENG
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