Ideal for MBA and executive students, this case series provides an interesting story that triggers students to talk about entrepreneurial thinking. As his endeavors progress, students start to ask themselves how they would master comparable difficulties to their own entrepreneurial strategies and expectations.
The case can be taught in either a couple of sessions of a 90-minute MBA course or a four-hour executive education class. An efficient enhance is the technical note entitled, "What Makes Entrepreneurs Entrepreneurial" (UV1356).
PUBLICATION DATE: July 30, 2009 PRODUCT #: UV2035-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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