This case is meant to be used in conjunction with the present "Cola Wars" case studies. It outlines the global standings of Pepsi and Coca-Cola as of 2008 in the soft drink market, and provides an overview of their competitive scenarios in three markets: Mexico, China, and India.
The case raise the predicament of whether any or all these markets are a) structurally alluring for soft drink market area, and b) if so, how will Pepsi ideally "catch up" with Coca-Cola in a specified marketplace.
PUBLICATION DATE: December 02, 2008 PRODUCT #: 709451-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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