Competition between Coke and Pepsi is a classic corporate battle that started in America at the turn of the centuries, and has expanded into the world of competition in 1990. This case is the economy and soft drinks bottling industry, and describes the history and internationalization cola wars. "Hide
by David B. Yoffie, Sharon Foley Source: Harvard Business School 25 pages. Publication Date: Mar 08, 1994. Prod. #: 794055-PDF-ENG
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