Set in December 2000, immediately after the announcement of the merger between the Company and PepsiCo Quaker Oats, asks students to examine the consequences of the merger for competition between Coca-Cola Co and PepsiCo, as well as the value of each firm. Because the merger would control PepsiCo Gatorade, which took 83% share of the sports drink market, PepsiCo will further enhance the already wide ahead of Coca-Cola in the segment of non-carbonated beverages. Be historically stellar performance Coca-Cola in terms of the value to be under threat as a result of the merger?
This Darden study. "Hide
coke vs pepsi 2001 case solution
by Robert F. Bruner, Jessica Chan Source: Darden School of Business 16 pages. Publication Date: September 21, 2001. Prod. #: UV0008-PDF-ENG
Related Case Solutions & Analyses:
Yum Brands
Global Expansion at Sanford C. Bernstein
Seventh Generation: The Marketside Offer
Corporate Identity
Grove Street Advisors
Geography of Competition and Strategy
Voltamp Electrical Corporation
Westlake Lanes
Toward a Compelling Customer Touchpoint Architecture
Blazeclan Technologies: Cloud Computing Adoption in India
