Muhtar Kent, CEO of the Coca-Cola Company, faced a critical decision in 2011 after closing a $12 billion deal to buy its distressed North America bottling businesses from its largest bottler, Coca-Cola Enterprises.
Now that Coke possessed most of its North American bottling network, Kent had to decide whether keeping the labor and capital-intensive side of the bottling company was in Coke's long-term strategic interest. If not, should he re-franchise the bottling business, again, as Coke had done before? Or was there a third path? For one of the very successful firms on the planet over the last 100 years, Kent's answers to these questions had the possibility to redefine Coke's business model for the next century.
PUBLICATION DATE: June 09, 2011 PRODUCT #: 714P07-PDF-POR
This is just an excerpt. This case is about STRATEGY & EXECUTION
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