COCA-COLA: HOW TO MAKE A PRODUCT WHICH IS NOT ESSENTIAL A NECESSITY? A QUESTION OF MARKETING OR STRATEGY? Harvard Case Solution & Analysis

COCA-COLA: HOW TO MAKE A PRODUCT WHICH IS NOT ESSENTIAL A NECESSITY? A QUESTION OF MARKETING OR STRATEGY? Case Solution

Coca-Cola was selected since it is one of the most popular and important brand names around the world - and since marketing is a crucial part of its success. The case research study is about marketing and some of Coca-Cola's marketing efforts, while likewise going over some of Coca-Cola's present difficulties. The case can be offered at the Master's level, as an ice-breaker or term opener, about marketing and method.

This is just an excerpt. This case is about Business

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