This is an abridged version of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case № 9-800-355. This eliminates some of the details of the background and financial information and exhibits. As with the original case, chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the mistakes that led to his dismissal. "Hide
by Michael D. Watkins, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 10 pages. Publication Date: October 26, 2007. Prod. #: 808074-PDF-ENG
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