This is a shortened variant of The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester, HBS case #9-800-355. It exhibits and eliminates some history detail and the financial data.
As with the first case, it chronicles the appointment of Douglas Ivester as CEO of Coca-Cola and the missteps that resulted in his dismissal.
PUBLICATION DATE: October 26, 2007 PRODUCT #: 808074-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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