Coca-Cola Co. (B): Douglas Daft Takes Over Harvard Case Solution & Analysis

Describes the first quarter of Douglas Daft as chairman and chief executive officer of The Coca-Cola Co main measures taken to address the issues raised in the 26-month period M. Douglas Ivester in. "Hide
by Michael D. Watkins, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 6 pages. Publication Date: April 13, 2000. Prod. #: 800368-PDF-ENG

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