Coca-Cola Amatil: Bottler Recharging Growth With Energy Drinks Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

As a mature business to develop new growth markets, suggesting that he already has a new product? It was a challenge for The Coca-Cola Company and its global non-alcoholic beverages in the 2000s, when demand for its main line of carbonated soft drinks flattened. Australian bottling, Amatil, pinned their hopes on energy drinks, fast growth, youth category, which was to capture the title and a share of traditional products. To wrest control from upstart brands that have them, Amatil was focused on the retail context in which young people got together and formed their preferences in bars, nightclubs, healthclubs, and sporting events. This international event explores the problems associated with mature companies with substantial assets distribution, smooth system and operating procedures rooted in the lack of trying to sell the retail channel with the requirements quite different from the main company customers. How is it to attract the interest of the market? How is the development of new routes to market, without compromising economic efficiency and value delivery, which have earned it a dominant position in another place? As a victory over what could be the future of its core customers without alienating true today? These are just some of the questions that Amatil management was determined to solve. "Hide
by Richard E. Wilson Source: Kellogg School Management 15 pages. Publication Date: 01 December 2009. Prod. #: KEL449-PDF-ENG