Fu Chengyu is the fifth CEO to lead China National Offshore Oil Company - SOE was founded in 1982 for the Chinese offshore. In 2010, he is trying to decide how to further growth in the company, which has grown to 556 times less than 30 years, with profit up 2600 times. He believes that the way CNOOC was controlled by a combination of market orientation and concern for employees and the nation has made important for success. His task is to allocate resources among the new areas to explore for oil and new energy sources, and to develop the capabilities of the leading managers of enterprises in the face of world-class competitors. Both technical talent and the ability to integrate the efforts of non-Chinese leaders are involved.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Joseph L. Bower, Nancy Hua Dai, Michael Chen Chi-ta Source: HBS 38 pages. Publication Date: November 3, 2010. Prod. #: 311074-PDF-ENG
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