CNET managers explain the strategic analysis that led to their decision to increase its annual marketing budget of $ 1 million to $ 100 million. CNET is an online broker information that helps consumers make purchase decisions about hardware and computer software, and then directs sales leads to online stores. "Hide
by Thomas R. Eisenmann, Pauline Fisher Source: Harvard Business School 19 pages. Publication Date: February 9, 2000. Prod. #: 800284-PDF-ENG
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