Perhaps no other paper published in the management literature had influence on a piece of Richard Pascale "Honda Effect", which was published in the spring 1984 issue of the revision of California Management. This is the classic paper stimulated considerable debate about the role and importance of corporate strategy in the business decision-making process - which is the subject of this forum. This special collection of essays includes a shortened version of the original article, Pascal (in "Perspectives on Strategy: The Real Story Behind Honda's success"), the exchange of letters between Henry Mintzberg and Michael Gould, and new essays by Richard Rumlet, Michael Gould and Richard Pascale, who revising its original articles, and all this discussion. "Hide
by Henry Mintzberg, Richard Tanner Pascale, Michael Gould, Richard P. Rumelt Source: California Management Review 41 pages. Publication Date: July 1, 1996. Prod. #: CMR065-PDF-ENG
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