CML Group Inc.: Going Public (B) Harvard Case Solution & Analysis

Describes some of the challenges facing the management of CML, as the company progresses to the creation of an initial public offering. Among the questions and issues raised in the case, are considerations when choosing an insurance team, initial public offering market; IPO, as a vehicle for private investors to build their investments and short-term management response to changing conditions in the stock market. "Hide
by William A. Sahlman Source: Harvard Business School 25 pages. Publication Date: 02 April 1985. Prod. #: 285092-PDF-ENG

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