As part of the privatization in East Germany after the fall of the Berlin Wall, Dow Chemical made a major investment in the Leipzig-Halle region, one of the largest sites of the chemical industry in Europe. Executive power on Dow operations in the region, Bart Groot, increasingly believe that long-term success of the investment Dow depended more dynamic development of the regional economy. On his own initiative, in 1997, Groot began private sector driven efforts to enhance economic development in Central Germany, a region located around the Leipzig-Halle. Association with 50 other companies and four cities, he established regional marketing efforts to brand and market the area, but then shifted focus to build clusters. Analyzes the motivation of companies and executives to participate in regional efforts competitiveness and provides a platform for discussion of the factors leading to the success of efforts to create a cluster in the framework of cooperation between firms in disadvantaged areas. "Hide
by Jeffrey fear, Christian HM Ketels Source: Harvard Business School 38 pages. Publication Date: 10 August 2006. Prod. #: 707004-PDF-ENG
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