Fast growing U.S. subsidiary of an international company resort aims to identify factors that underlie its success. The case describes the forces that shape the structure of the industry, raises the question of where it is possible for Club Med to create a sustainable competitive advantage. Classical sources of competitive advantage are considered, leading to the role of corporate culture in the creation of sustainable competitive advantage. The case also focuses on the quality of service in terms of customer dissatisfaction and associated costs. "Hide
by Christopher WL Hart, Dan Arczynski, Dan Maher Source: Harvard Business School 21 pages. Publication Date: December 8, 1986. Prod. #: 687046-PDF-ENG
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