Clover Food Lab: Sustainability as Competitive Advantage Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: March 24, 2016
By July 2012, the creator of Clover Food Lab (Clover) had actually produced a successful company that served in your area sourced, natural, vegetarian junk food. During 4 years, Clover had actually thrived from one food truck parked on the Massachusetts Institute of Technology (MIT) school in Cambridge to 5 food trucks and 2 brick-and-mortar dining establishments in the urban Boston location. He dreamed of turning Clover into an international fast-food service provider, catching sufficient market share to contend straight with worldwide fast-food chains like McDonald's. In 2014, he thought about broadening his business into a brand-new market and questioned whether Clover's vision and operations might be duplicated. Amanda Kastelic is associated with Pepperdine University.
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