Companies have traditionally managed under a brick-and-mortar strategy, paying little attention to the electronic retail route. Now, though, rising competitive pressures and Web technologies as an information source necessitate that supervisors adopt an integrated click-and-mortar strategy. With differing rates of success, small and medium -sized enterprises (SMEs) have invested inside their own websites to promote their internet presence. But, the recent power of information intermediaries makes it hard for firms to attract consumers entirely through their very own webpages.
Because of this, businesses are being made to accommodate their on-line strategies to increase customer attraction; an appropriate use of backlinks and information intermediaries can achieve this at relatively low cost. This article traces the mechanics of information intermediaries and backlinks' business of their business, offering supervisors and practitioners guidance regarding how best to improve the impact of their online visibility.
PUBLICATION DATE: November 15, 2014 PRODUCT #: BH639-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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