Clearwater Seafoods, is a Canadian shellfish entity, which carry four year of extensive expertise in business to business marketing. It develops it harvests seafood and markets it in bulk to large restaurant chains globally.
The transition from B2B to B2C raises three essential questions. Can the company develop and deploy a go to-market business model with Chinese supermarket retailers? How can it balance its focus on margins with the Chinese retailers' focus on revenues? Can Clearwater establish differentiation as a source of competitive advantage in seafood retailing in China?
PUBLICATION DATE: August 29, 2013 PRODUCT #: W13363-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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