Doug Mason wanted to create a new product that will take into account the interests of the new generation of the age, and he chose the development of a drink that will have a healthy life. His entrepreneurial start led to a very rapid growth and ultimately to sell in other countries. It is clear that Canada relies on other companies to provide equipment for the transportation and distribution, which allows it to work with a relatively small number of employees and a small base of physical capital. The case presents an interesting question: "Is the company a small service businesses or large manufacturing business?" "Hide
by David W. Conklin Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: November 1, 1993. Prod. #: 993R01-PDF-ENG
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