Classic Knitwear makes and disperses casual garments, either unbranded or under a private-label brand name. Unlike Classic Knitwear, Guardian is a well-respected and popular brand name in its target market of outside lovers, and Classic Knitwear desires to take benefit of this by offering the brand-new clothes line under the Guardian brand name.
The collaboration provides numerous brand-new chances for Classic Knitwear along with numerous dangers. The case checks out obstacles in item advancement, brand name management, and customer marketing.
PUBLICATION DATE: June 18, 2010 PRODUCT #: 4217-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
