IMD-3-1638 © 2005
Marchand; Donald A.; Chung; Rebecca; Meadows; Rebecca
In 2000; Suneel Bakhshi was selected head of the CEEMEA Sales & Trading Business at Citigroup. He chose making considerable modifications in business to enhance monetary efficiency and to enhance the customer focus. Decision-making in this business was extremely rapid; information circulation in emerging markets was extremely imperfect.
This case demonstrates how Bakhshi effectively enhanced making use of pertinent real-time information through leveraging information; individuals and IT to enhance trading outcomes and consumer fulfillment throughout his varied area. This case likewise raises the concern of whether the favorable outcomes of constructing an infocentric method to business can be duplicated in other Citigroup devices. This is the abridged variation of case IMD- 3-1306.
Subjects: Information management; Infocentricity; Information orientation; Financial trading
Settings: CEEMEA; Central & Eastern Europe; Middle East; Africa; Trading of financial instruments; 350 employees in the CEEMEA Sales & Trading unit; 2000-2003
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