This case deals with the problems faced in implementing Citibank e-business strategies. The focus on how Citibank has developed e-business strategy that fits in with the corporate business strategy. Citibank does not just have to use information technology to improve internal operations and provide better customer service at lower costs, but it also needs to ensure that its unified global online platform can serve as a highly segmented market. At one end of the market are multinational corporations and top-tier domestic corporations that operate sophisticated treasury, and at the other end are companies and small and medium enterprises, which are not yet ready to upgrade or convert their systems. "Hide
by Ali Farhoomand, Minyi Huang Source: University of Hong Kong, 20 pages. Publication Date: October 24, 2008. Prod. #: HKU797-PDF-ENG
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