Consumer Bank pondered the ability to run credit cards in the Asia-Pacific region. The New York bank's headquarters and some of its leaders in the region of the country, were not amused. But others expressed support for the opportunity to expand its customer base with limited bank branch expansion allowed by local law. Students make a decision, and if the "Go" decision is made, they work a comprehensive plan for the launch. "Hide
by V. Kasturi Rangan Source: HBS Premier Case Collection 25 pages. Publication Date: September 12, 1994. Prod. #: 595026-PDF-ENG
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