Jim Bailey, CEO of Credit Group Citibank card products, you need to decide where to take the organization, which is faced with a significant change of the market, including AT & T entered into the credit card industry. The case starts with assessing the merits of Bailey proposal provided his top managers that counter AT & T input. The remaining cases represent a wide range of industry issues facing Bailey discusses competencies (many of which are information technology-based) of credit cards. Case is designed to teach how an organization can evaluate various strategic options when faced with rapid changes in the market, using a powerful array of core competencies developed with both flexibility and efficiency in mind. "Hide
by All Eaker, Andrew C. Boynton Source: Darden School of Business 17 pages. Publication Date: October 24, 1991. Prod. #: UV0944-PDF-ENG
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