Citibank Argentina face a number of questions about how to build the future strategy of the business of credit cards. Citibank is the most successful foreign bank in Argentina and is the number one in the credit card business of the country. In order to protect its position as a leader, Citibank should retain its role as the driving force of the business, given the aggressive competition from American Express, and others can be expected. However, increased competition involves increasing pressure on margins and the need to develop new (and less safe) segments of the market to achieve the target growth. "Hide
by Bodo B. Schlegelmilch, Kussai El Chichakli Source: Richard Ivey School of Business Foundation 29 pages. Publication Date: February 16, 2000. Prod. #: 99A031-PDF-ENG
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