In year 2002, the Communications and Information Technology Commission (CITC), the Saudi Arabian telecommunications regulator, issue the second mobile services licence in the nation to Ettihad Etisalat, an UAE-based telecommunications services business. This was Saudi Arabia's first step towards the liberalization of the telecommunications sector. The demand for telecommunications was not weak, but development and installation of new services lagged behind this demand. The government's strategy was to attract transnational players that are further into the state by awarding more permits for mobile and fixed line service providers by 2006.
Arthur D. Little, a global management consulting firm, was hired by CITC in 2006 to assist in the deregulation process of the Saudi telecom market. This case emphasizes the key concerns and challenges that CITC faced between choosing long-term investments for constructing a telecommunications infrastructure within Saudi Arabia and providing increasing consumer choices in a state that was experiencing a rapidly growing consumer demand for these services.
PUBLICATION DATE: June 11, 2009 PRODUCT #: HKU831-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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