Cisco Goes to China: Routing an Emerging Economy Case Solution
Cisco, the corporate leader in the supply of infrastructure for the Internet, entered China in 1994. Businesses like Cisco, which designs products that are mostly undetectable and outsources their production, face numerous chances and challenges in an emerging market. China was among the fastest growing IT markets on the planet, but Cisco faced growing competition from Chinese companies, including Huawei, and there were serious problems originating from software piracy. Cisco also had to handle a fragile relationship with the Chinese authorities, which was seeking international technology standards that favored Chinese technology companies.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: July 27, 2004