Expand geographically:
As mentioned above, the circus market has become stagnant that in turn lowering the company’s business. Moreover, the owner of Cirque Du Soleil has got authoritative leadership style and don’t want to reduce his influence on the artists and performers in the circus. To solve it, the company can expand its business geographically by going to new places and finding new audiences for their shows. Other than that, the company can fit into regional market by making some adjustments in the current market and staying in the current market as well.
Gaining competitive advantage:
The company can gain competitive advantage by transforming the circus industry through shifting it from to traditional to new style of entertainment. In this way, the company can also get an edge from its competitors as well. The company can also gain competitive advantage through giving power and freedom to their artists about the performance (Heneman, Tansky, & M, 2000).
Engaged employees with management:
One way to attract and to retain a good workforce is to make them engaged with the management of the company. When employees feel themselves engaged with the company then a sense of responsibility and motivation has developed in them; thus, they become more sincere and committed with the organization (Vagadia, 199-206).
Constraints and Limiting Factors
Cost:
Rising cost of raw material is one of the major constraints for Cirque Du Soleil to grow. There is an expense related to every extra benefit or facility provided by the company. Like finding and then retaining that talent is costly because the casting director has to travel from country to country in search of talent and best fit.
Ease of implementation:
All the planning and the programming done by the management are not always easy to implement because of various hurdles. Further, employees are always resistant to change as all the technical people in the group are always concerned about toys. In addition, logistics team is worried about their vehicles only and other people like to engage in their own business. If the management asks them to do something else then the result will only be dissatisfaction and unhappiness among them.
Time constraint:
Finding new talent is always time consuming as it requires a lot of travelling and other hustles. Even after frustrating and time consuming hiring process, one cannot assure that for how long the hired ones are going to stay in the company.
Space:
Space is another constraint for the company as the circus keep on moving from one city to another and getting a proper space at every location is difficult to find. Moreover, one constraint is connected to another one. Getting more and desired space are sometimes costly as well. Space and cost factor vary from country to country as it is less cheap to acquire a space in Asia as compared to America.
Implementation of best solution
For a company where entertainment is everything and being innovative is on the first priority, making and execution of a proper strategy played a vital role in it. It is evident in the case that training is one of the major issues that is faced by the company along with the cultural differences among artists and performers are from different countries and from diverse cultural backgrounds. In order to handle the issues mentioned above, it is very important for the company to engage their employees with management so that they can be motivated to be a part of the company’s future. Other than that, a mixture of solutions can also be implemented to solve one problem; thus, the company needs to focus on fostering employee growth and development as well in order to make them stay in the circus. The company needs to work hard to make their employees feel happy and content with their jobs (Bohalnder & Snell, 2012).
For the secondary issues like cultural differences and stagnant market, the management of the company can implement open communication strategy that will help to reduce conflicts among the employees (if any). It further reduces the barriers that have been put into place because of the cultural differences as one artist in the same group is from America and the other one is from China. Secondly, there is a need to hire Human Resource professionals, who can assist the casting directors and make systems to hire, retain and motivate employees..............................
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