Circles is a company that works employee and customer loyalty programs for businesses. The company was founded by two graduates of the GSB in the late 90's. Describes the process of forming ideas, the founder of the company, management of various dilemmas had in determining which markets to pursue and how to get clients without a large investment in marketing and should shift from the consumer to the enterprise-focused company. This update to the original "Circles" case (first written in July 2003, the case № E-160) builds on this background information, and brings modern term (10 years after the foundation), illustrating the new limits of market saturation, make the management team in reassess their strategies and plans for growth. "Hide
by Garth Saloner, Mike Harkey, Katherine Rudolph-Bose Source: Stanford Graduate School of Business 26 pages. Publication Date: October 10, 2006. Prod. #: E225-PDF-ENG
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