Alejandro Ramirez, CEO of Cinepolis, the largest movie exhibitor in Latin America, sitting in the back of the line's flagship theater in Mexico City, one night in January 2005. The company is preparing for the introduction of expensive new IT platform, streamlined box, concession stand and storage operations. Despite resistance from some senior managers, Cinepolis consider carefully (and expensive) training program. Ramirez knew that he and his executive team have invested wisely, new technology and now is the time to make this investment will pay off. "Hide
by Kathryn Shaw, Bethany Coates Source: Stanford Graduate School of Business 13 pages. Publication Date: December 14, 2007. Prod. #: E278-PDF-ENG
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