In early 2013, the senior vice-president of customer strategies at Toronto-based Cineplex Inc. (Cineplex) was sitting in her office, working on the company's strategy. The company's chief executive officer had asked the VP present them at the coming meeting of the company's board of directors and to examine some tactical alternatives.
One of Cineplex's important concerns stemmed from the apparently inexorable continued reduction in theatrical-release windows - the period during which film distributors including Cineplex had exclusive distribution rights. The VP and her team were considering two approaches: (1) expanding Cineplex's core business with premium offerings, and (2) vertically integrating into the digital download of pictures. Cineplex controlled the theatrical exhibition market, and investors and analysts were beginning to ask: "What's next?"
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: June 05, 2015 PRODUCT #: W15217-PDF-ENG
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