In 2004, Adrian Pandal is seeking funding for the conversion of residential buildings in the historic center of Mexico City. He has to convince potential lenders that the project is viable and that it makes sense to bet on the future potential of the area, which until recently did not involve a significant investment in real estate. "Hide
by Arthur I Segel, Nicholas P. Retsinas, David Margain, Andres Caldera Source: Harvard Business School 21 pages. Publication Date: March 21, 2006. Prod. #: 206115-PDF-ENG
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