The case describes the use of the organization of research to improve the quality of the process of turning them from below average to 10% of the best in the industry. The case lays out a hero of internal experts who are trained in the general methodology for making the improvement and extension of these ideas in their work units. "Hide
by Amy C. Edmondson, Anita Tucker Source: Harvard Business School 23 pages. Publication Date: June 29, 2009. Prod. #: 609109-PDF-ENG