Canada tobacco manufacturers all face similar problems of marketing: reducing the proportion of people who smoke, growing list of government restrictions on advertising opportunities, and to increase taxes on tobacco products. Despite the variety of packaging formats, the 10 most popular brands, produced by the three leading producers, was assessed equally. When the number two producer again one of their products as a discount brand, marketing managers competing companies to decide on their response. "Hide
by Mary M. Crossan, Ken Mark Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: 20 January 2004. Prod. #: 904M10-PDF-ENG
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