Ciena Corporation develops, manufactures and markets intelligent optical networking systems and software for service providers and enterprises around the world. The company grew rapidly as the market of telecommunications equipment exploded the Internet boom in the mid-1990s and the late 1990s. By 2000, however, the market for telecommunications equipment has fallen significantly and Ciena faced with competing with much larger companies for a falling market. The case examines the company's strategy for solving complex Ciena conditions for suppliers of telecommunications equipment in 2002 and beyond. "Hide
by Robert A. Burgelman, Philip Meza, Ben Shea, Juan Posada, Yann Ngongang Source: Stanford Graduate School of Business 21 pages. Publication Date: November 21, 2002. Prod. #: SM100-PDF-ENG
