Ciba Specialty Chemicals Case Solution
Based on extensive interviews, this article focuses on the environmental policies of a successful company in the specialty chemicals company. Executives at Ciba have identified products along environmental lines and have used environmental examination as a tool for cutting prices. This article sheds light onthese initiatives as well as the company's attempts to enhance its management of environmental hazard. Calls attention to the relationships among the company's entire strategy, and environmental policies, the competitive standing of the company.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: January 11, 1999