The case describes the basis of Christian Dior, the leading Parisian fashion house, in its succeeding globalization strategy and 1946. After explaining the historic sources of France's pre-eminence in upscale trend, the case explores the challenges to this position from New York after World War 2, and the value of Christian Dior's New Look in restoring French fashion to world direction.
The case analyzes, particularly, Dior's revolutionary strategy to join a high fashion business in Paris with a ready to wear business in New York, and his subsequent pursuit of licensing opportunities in jewelry and other high-end products. The case provides a chance to investigate the function of creativity in the high-end fashion industry, and the challenges and opportunities of globalizing such an industry.
PUBLICATION DATE: June 22, 2009 PRODUCT #: 809159-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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