Both Peace Medical and CMC are medical merchandise supply businesses, which are wholesalers that purchase pharmaceutical products from manufactures and offer them to hospital-based pharmacies or retail drug stores. From the beginning, both parties have been helped by the arrangement between CMC and Peace Medical. Jiang was nearly in his mid-30s when he co-established Peace Medical. He is accustomed to a generation of business heads who came of age through the ongoing transition of China from an economy governed by central planning to one running according to market processes.
He's attempted to base the success of his firm on a strong organizational culture, great management techniques and a clear strategy-an approach that stands in contrast to that of more elderly businessmen, that have learned to rely on political instincts as much as on business principles while regulating state-owned organizations. The case illustrate the reforms of China's health-care system pioneered by the government. In addition, it describes the development of Peace Medical over its first seven years of operations, and culminates by asking pupils to assess the strengths and potential weaknesses of the firm.
PUBLICATION DATE: September 21, 2009 PRODUCT #: HKU863-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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