Demonstrates the various ways in which the Choice Hotels, franchisor for seven mid-market hotel chains can realize economies of scale across its many products. Also provides an opportunity to discuss the advantages and disadvantages of different organizational forms (such as franchising form) as a means to realize these economies of scale. In adapting to maturity U.S. hotel market, the choice faced with the realization that the competitive environment and the choice of its legal form impose restrictions on the ways in which it can implement these regional economy. "Hide
by Tarun Khanna, Israel Ganot Source: Harvard Business School 22 pages. Publication Date: April 24, 1995. Prod. #: 795165-PDF-ENG
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