Its founder and present co-CEO has consistently highlighted not only good tasting food but also a commitment to sustainability through the mission statement: "Food with Integrity." The business has positioned itself as a differentiator, using both food qualities along with a dedication to sustainability as factors that isolate it from its competitors. Nevertheless, from rising food prices and increased competition, the company faces a number of challenges in 2012. As a result, a hedge fund investor has lately called for shorting the stock of the company. The co-CEOs must decide on the top course to face these challenges as the organization’s stock price is in a free fall. Writer Ram Subramanian is affiliated with Montclair State University
PUBLICATION DATE: June 11, 2013 PRODUCT #: W13231-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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