IMD-3-2107 © 2009
Nie, Winter; Lu, Abraham Hongze
CHINT accomplished successful development through quality control and R&D financial investment. Through brand name licensing and share exchange, Mr. Nan, the creator, owner, and chairman of the CHINT Group, managed a huge production base made up of numerous regional manufacturers. Nan's items were offered through a substantial distribution network that reached cities and countryside and effectively won CHINT the leading position in China's low voltage market.
CHINT served China's mid-tier sector, offering a large variety of quality low-voltage items. In Wenzhou alone, CHINT dealt with competitors from Tengen and People Electrical Apparatus Group and from numerous specific niche gamers throughout China. How could CHINT react to the competitive pressures from both sides and stay the leader in China's low-voltage company?
Subjects: Chinese entrepreneurs; China’s reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
Settings: China; Industrial electrical products; Sales in 2006 €2 billion; April 2009
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