IMD-3-1857 © 2007
Nie, Winter; Xin, Katherine, Zhang; Lily
With competitors turning up being progressively intense; Speedup required to discover a brand-new revenue design. One such design which Michael Ma carried out was a copy of the Formula One promoter Bernie Ecclestone's design.
What sort of difficulties would Michael Ma face in constructing a brand-new company design? Knowing goals: To comprehend how Chinese entrepreneurs began from scratch and grew to a specific size and how the company developed as they grew. As they move forward; exactly what obstacles are they most likely to deal with in the prospective time period?
Subjects: Entrepreneurship; General management; Emerging markets
Settings: China; Automobile racing; Formula One; 2000-2006
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