Chinese Entrepreneurs: The Story Of Hou Zhengyu Harvard Case Solution & Analysis

IMD-3-1896 © 2007
Nie, Winter; Xin, Katherine, Zhang; Lily

There were nearly no huge gamers in the low-end blue- and grey-collar dispatch section where Bridge HR was active. SOE giants and foreign business all concentrated on the high-end rewarding markets of the clerical experts headhunt market. The brand-new Labor Contract Law of China and Bridge HR's desire to broaden into high-end area presents major obstacles.

Knowing goals: To comprehend how the Chinese entrepreneurs began from scratch and grew to a specific size and how the company developed as they grew. How could MNCs contend with them in China market?

Subjects: Entrepreneurship; General management; Emerging markets; Labor dispatching
Settings: China; Labor dispatch services; 100;000 dispatched workers by 2007; 1997-2007

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