Under the leadership of President Shen Guojun and CEO, China Yintai was increasingly given to philanthropic beginnings. Drawing upon his experience as an entrepreneur and also a philanthropist, Mr. Shen saw the pressing need to construct bridges between business practices and philanthropy and cultivate a new company tradition that incorporated "shared value."
The case study documents Yintai's recent collaboration with Peking University on founding the first masters program of social enterprise management in China. By training management expertise for China's philanthropy sector, Yintai and Mr. Shen anticipated to bring about groundbreaking impact in the long run and change the face of China's philanthropy.
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
PUBLICATION DATE: May 14, 2015 PRODUCT #: 415078-PDF-ENG
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