As China's largest homebuilder, China Vanke Co. Ltd. (Vanke) was facing an industry decline started by intense government intervention.
Faced with diminishing prices, Vanke's president must decide whether to keep the company's pricing and product positioning intact, and how aggressively to pursue its more eco-friendly building strategy. Follow up cases present additional decisions, including how, and how aggressively, improving security and quality (A-2), and whether to expand into other asset types, like commercial real estate.
PUBLICATION DATE: March 13, 2014 PRODUCT #: 314104-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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