China Merchants Bank's second strategic transformation is depicted by this case. In the 90's, China Merchants bank introduced an all in one-card and an allinone-net based on IT systems and network, enabling itself to expand nationally.
By successfully entering the credit card business that was emerging, the bank confirmed its retail banking strategy in 2004, followed by its great sensation in occupying 1/3rd of the credit card market share. The market share-driven strategy did not last forever. Recognizing business environment changes, the company changed its strategy focus to profit-driven in 2009. It's the second time that company achievement is enabled by information technology.
PUBLICATION DATE: December 08, 2011 PRODUCT #: TU0017-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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