Founded in 1987, China Merchants Bank (CMB) is a pioneer in the field of technological innovation and IT as a competitive tool in the rapidly growing Chinese banking sector. With a relatively small branch network compared to its larger competitors, CMB uses IT-driven strategy to enter the "all-in-one" card, which combines a set of financial products to manage their personal banking business CMB will be ranked 6th among the commercial banks in China and the second in the other national commercial banks in terms of assets as of June 2006. At the heart of its superiority in personal banking CMB leadership in developing its business credit cards. As of April 2006, CMB issued a total of more than 5 million credit cards, taking one-third of Chinese credit card market. In September 2006, the Hong Kong IPO CMB brought about $ 2.4 billion, and, given the deregulation of the banking sector in China, CMB President was presented with new challenges and opportunities as to how the funds should be efficiently allocated to ensuring the competitiveness of CMB author. "Hide
by F. Warren McFarlan, Chen Guoqing, Zhu Hengyuan, Ben Young, Michael Chi-ta Chen, Wai Shun Yang Yang, GA Donovan Source: Harvard Business School 24 pages. Publication Date: December 18, 2006. Prod. #: 307081-PDF-ENG
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