At the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company, respecting their unique hybrid business model that combined a joint open source with more traditional strategic research services. CGTI case, from its original goal of creating a road map for the Chinese market of green technology, and further catalyze the sector through a combination of building collaborative network and specialized consulting services. The hybrid business model CGTI and double mission to create value for profit and social complex decisions founders, as they considered a number of options, including new products and services, and is likely to expand the geographical coverage. "Hide
by Christopher Marquis, Laura Velez Villa, Ling Yin Source: Harvard Business School 24 pages. Publication Date: January 27, 2012. Prod. #: 412105-PDF-ENG
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